Each year, Amaury Sport Organisation, organizer of the Tour de France, offers the general public the chance to ride a stage on the same route as the professional cyclists.
On behalf of Škoda, we followed Yoann Offredo, Kilian Bron and Antonin Guigonnat in photo and video during the reconnaissance of a demanding mountain stage, between Annemasse and Morzine: 160 km with over 4,000 meters of elevation gain.
Client : Hopscotch for Škoda
Production : Photography – Video
As close as possible to the effort, we also captured sound in motion, recording their exchanges and impressions in real conditions to convey the full intensity and authenticity of the experience.
An internationally renowned adventure rider, Kilian Bron pushes the limits of what’s possible on two wheels. Accustomed to extreme terrain and spectacular landscapes, he combines performance, creativity, and technical mastery to turn each ride into both a visual and sporting experience.
A former professional cyclist and emblematic figure of the French peloton, Yoann Offredo is known for his panache and attacking style. Now a consultant and ambassador for cycling, he brings a precise and strategic perspective to each route, shaped by years of experience at the highest level.
Following them on this stage meant stepping into their rhythm. Our role was to anticipate the effort, to position ourselves where light meets fatigue, and capture both the performance and the sincerity of the moment.
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