At the heart of the project and the client’s brief: capturing the shoe in real conditions, in sync with the rhythm of the run.
Sportpack Hoka
On the occasion of the Intersport social media campaign (Clifton 9 by HOKA), we produced a photo and video report in Annecy, an ideal playground between lake and mountains.
At the heart of the project, capturing the product in real conditions, as close as possible to effort and movement. Through an immersive approach, we brought the running experience to life, blending performance, lightness and a sense of freedom.
Client : Intersport x Hoka
Production : Photo – Vidéo
A project where the image follows the effort and reveals real use, in service of an authentic and embodied campaign.
A balance of close-up shots and wide frames to place the product within its environment.
LINKA co-founder“The goal was not just to show the shoe, but to convey what it brings to the running experience.”
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