Within this 850 m² space, our mission was to capture the elegance and coherence of the Air France universe, through its installations, iconic objects, and moments of life.
Palais de Tokyo
On the occasion of the Paris 2024 Olympic and Paralympic Games, Air France took over the Palais de Tokyo to offer a unique immersive experience, blending gastronomy, exhibition, and brand storytelling.
We produced the photo and video coverage of this event and its installation, at the heart of a scenographic setup designed as a true journey.
This project is part of a 10-episode series, created to document and highlight all Hopscotch activations during the Paris 2024 Games.
Client : Hopscotch for Air France
Event : Paris Olympic Games 2024 – Palais de Tokyo
Production : Photo
Production : Photo
Beyond documentation, our approach was to translate the visitor experience into images. A complete immersion in the airline’s identity.
Among the standout elements, the iconic red dress designed by Rabih Kayrouz. A symbol of elegance and lightness, perfectly embodies Air France’s vision: traveling with style.
Behind the experience lies a precise human organization, orchestrated by Hopscotch, which we set out to capture through our images.
DISCOVER THE EPISODE > No. 6 – THE HOUSE OF PERFORMANCE
Next projects
